Hey, I'm Kate.

The photo above was taken RIGHT after I became a certified RYT200 (registered yoga teacher).

 

I jumped in headfirst to teaching classes. I opened my own studio teaching group classes and started taking on 1:1 clients (within a few months).

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I was so excited to start building up a side business. At the time, I was doing project management and teaching yoga fueled my creative passions.

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So, naturally, I focused on all the things I thought I was "supposed" to be doing as a yoga business owner...

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• Chasing Instagram followers 

• Taught a million classes for $10-$20 (and burned out)

• Underpriced my 1:1 sessions MAJORLY

• Threw together a holistic coaching program that no one signed up for

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And, like a lot of teachers, learned FAST that being a great yoga teacher didn't automatically make a successful business.

Don't get me wrong - I learned a TONNE about teaching, serving students, and the industry. But I knew nothing about building a community and having a marketing strategy.

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Over the past few years, I worked with business coaches, listened to podcasts, and reflected on who I was as a business owner.

I learned quickly that...

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• Having a large following online doesn't mean anything (nor does it guarantee any income)

• A lot of business coaching programs are scams (learned that the hard way)

• Certain marketing strategies are much more effective and sustainable than just Instagram (example: email)

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It's amazing what I thought I knew about business when I first started versus now.

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Now, 2 years later, I 100% support myself through my business. Every week I get to...

 

• Teach yoga and meditation in a local space (one of my favourite things)

• Organise and facilitate events (manifestation workshops, self-care days, soul retreats)

• Host my own podcast (we just reached 15k downloads)

• Help other entrepreneurs with their brand, content and marketing

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Every day I step into my small business, work with a new student, or take on a new client...I am so grateful for how open I was to learning new ways of thinking.

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I have built my programs for entrepreneurs to skip the trial-and-error and go straight to creating offers that nourish their mission and implement marketing strategies that fit their energy.