The photo above was taken RIGHT after I became a certified RYT200 (registered yoga teacher).
I jumped in headfirst to teaching classes. I opened my own studio teaching group classes and started taking on 1:1 clients (within a few months).
I was so excited to start building up a side business. At the time, I was doing project management and teaching yoga fueled my creative passions.
So, naturally, I focused on all the things I thought I was "supposed" to be doing as a yoga business owner...
Chasing Instagram followers
Taught a million classes for $10-$20 (and burned out)
Underpriced my 1:1 sessions MAJORLY
Threw together a holistic coaching program that no one signed up for
And, like a lot of teachers, learned FAST that being a great yoga teacher didn't automatically make a successful business.
Don't get me wrong - I learned a TONNE about teaching, serving students, and the industry. But I knew nothing about building a community and having a marketing strategy.
Over the past few years, I worked with business coaches, listened to podcasts, and reflected on who I was as a business owner.
I learned quickly that...
Having a large following online doesn't mean anything (nor does it guarantee any income)
A lot of business coaching programs are scams (learned that the hard way)
Certain marketing strategies are much more effective and sustainable than just Instagram (example: email)
It's amazing what I thought I knew about business when I first started versus now.
Now, 2 years later, I 100% support myself through my business. Every week I get to...
Teach yoga and meditation in a local space (one of my favourite things)
Organise and facilitate events (manifestation workshops, self-care days, soul retreats)
Host my own podcast (we just reached 15k downloads)
Help other entrepreneurs with their brand, content and marketing
Every day I step into my small business, work with a new student, or take on a new client...I am so grateful for how open I was to learning new ways of thinking.
I have built my programs for entrepreneurs to skip the trial-and-error and go straight to creating offers that nourish their mission and implement marketing strategies that fit their energy.