The photo above was taken RIGHT after I became a certified RYT200 (registered yoga teacher).
I jumped in headfirst to teaching classes. I opened my own studio teaching group classes and started taking on 1:1 clients (within a few months).
I was so excited to start building up a side business. At the time, I was doing project management and teaching yoga fueled my creative passions.
So, naturally, I focused on all the things I thought I was "supposed" to be doing as a yoga business owner...
Chasing Instagram followers
Taught a million classes for $10-$20 (and burned out)
Underpriced my 1:1 sessions MAJORLY
Threw together a holistic coaching program that no one signed up for
And, like a lot of teachers, learned FAST that being a great yoga teacher didn't automatically make a successful business.
Don't get me wrong - I learned a TONNE about teaching, serving students, and the industry. But I knew nothing about building a community and having a marketing strategy.
Over the past few years, I worked with business coaches, listened to podcasts, and reflected on who I was as a business owner.
I learned quickly that...
Having a large following online doesn't mean anything (nor does it guarantee any income)
A lot of business coaching programs are scams (learned that the hard way)
Certain marketing strategies are much more effective and sustainable than just Instagram (example: email)
It's amazing what I thought I knew about business when I first started versus now.
Now, 2 years later, I 100% support myself through my business. Every week I get to...
Teach yoga and meditation in a local space (one of my favourite things)
Organise and facilitate events (manifestation workshops, self-care days, soul retreats)
Host my own podcast (we just reached 15k downloads)
Help other entrepreneurs with their brand, content and marketing
Every day I step into my small business, work with a new student, or take on a new client...I am so grateful for how open I was to learning new ways of thinking.
I have built my programs for entrepreneurs to skip the trial-and-error and go straight to creating offers that nourish their mission and implement marketing strategies that fit their energy.
I'm always looking for new and exciting opportunities. Let's connect. Send me an email or connect with me on social media.